Tag Archives | Home-selling

Home Staging Tips – Sell your Home Faster for More Money

Home Staging photoA Real Estate Investment – possible 5% return in 23 days!

If you’re wondering what Home Staging is all about, please read our blog post on why you should stage your Calgary home before Listing it on the MLS® System.  In summary, research has shown that staging will make your home more desirable to potential buyers.  You will sell your home faster and may avoid a series of painful price reductions.

Tips for Staging Your Home

There are as many ways to stage a home as there are homes.  Some of the examples given below are for illustration purposes; your imagination can take it from there.

1.  Start Outside:  You know about the “drive-by” – you’ve probably done it yourself.  You drive by a home for sale to decide whether you want to see the inside or not.  Draw potential buyers in with real curb appeal.

  • Keep the lawn mowed and garden areas weeded.
  • Make sure the exterior of the home looks in good condition.  Fix any rotting boards or fading paint.
  • Power-wash the outside of the home, sidewalks, and patios.
  • If the weather allows, add potted plants or flowers in the garden beds and accent your front doorway on both sides with large potted plants.

2.  Keep It Clean:  It may seem like a small thing, but buyers are extremely discouraged when they see a dirty house.  Pretend your boss or your in-laws are coming to stay for a few days.  The house needs to be that clean on a consistent basis. Buyers will also look in your kitchen and bathroom cabinets so clean and declutter them.

3.  Depersonalize and Declutter:  It’s true that you love the family photos that line both sides of the stairway and the awards in your home office, but buyers won’t. Take yourself out of the picture.  It’s easier for buyers to imagine themselves in your home. If you love to cook, you find the numerous small appliances on the kitchen counters very handy, but buyers will see your kitchen as smaller and closed-in.

How can you possibly get rid of all the personalized clutter?  You don’t have to.  You are planning to move anyway, so take this opportunity to start packing!  Until the house is sold, you may need to use a whisk rather than your blender, but you’ll be in your new kitchen a lot sooner!

4.  Bring Out the Best in Each Room:  This may require removing furniture, rearranging furniture, or replacing furniture that is worn out.  If you can’t afford to replace that worn-out couch, you can rent furniture for the time period when your home is listed.

  • If the fireplace is the focal point of the living room, make sure the furniture doesn’t obstruct the view and provide attractive accents on either side.
  • If your king-size bed and large furniture make the bedroom look small, put some of the furniture in another room, in storage, or in your garage.
  • If the hardwood or the carpet in the dining room has seen better days, rejuvenate by refinishing or replacing. Flooring and Painting bring the biggest returns for your investment.
  • If a room is dark, make it more attractive and appealing with a lighter more neutral paint color.  Dark rooms make a home appear smaller.
  • Replace the chandelier in the dining room if it’s dated. Your eating areas are some of the most important features to highlight in a home when selling.
  • Make sure there is sufficient light in rooms by opening blinds and drapes.
  • Breath new life into a room by investing in some Artwork.
  • If possible, replace dated lighting fixtures, door hardware, light switches and outlets.

5.  Freshen with a New Paint Job:  Nothing brightens up the rooms of a home faster than fresh paint.  Take this opportunity to depersonalize your color choices.  Stick to neutral colors to help buyers envision their own decorating taste in the house.

  • Your kids love their bright blue and red rooms, but buyers will spend their time worrying about how much trouble it will be to repaint while they’re moving in.
  • You’re sure your dining room doesn’t need paint?  The walls are a nice eggshell color and that one red wall just makes the room look more cozy.  Or does it? It may look that way to you, but don’t assume that potential buyers for your home will share your color tastes.

6.  Make Repairs as Needed:  Oil squeaky doors.  Replace that light switch cover in the kitchen that you’ve had on your to do list for months.  Reattach the molding or baseboards you were going to replace but never did.

When you stage your home yourself, the time investment will pay large dividends in a very short time-frame. Is there another investment that could potentially net you 5% more in as little as 23 days on the market? Look through the list again and add up the items that relate to your home.  What is the most it could cost? The money you spend on staging your Calgary home and/or doing minor repairs and painting will not be more than the price reductions you might end up making if you don’t!

7. Ask your REALTOR® for Assistance:  Experienced Real Estate Professionals know what buyers are looking for and can advise you on what the highest return for your investment dollar is. Give us a call or send us an E-mail!

 Selling Calgary Group     Elke Babiuk
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Home Staging: Is It Your Best Choice?

Calgary Home Staging Photo

Selling your home fast for the highest price possible.  Would home staging let you accomplish those goals?

Why Stage Your Home?

There are many reasons to stage your home.  One of the most important things staging accomplishes is that it shifts the focus away from the personal belongings that are in the house to the most positive features of the home itself.

Imagine a Calgary home for sale that has a pool table in the living room.  The family currently living in the home use the table a lot.  Overlooked is the fact that there is limited seating in the living room because playing pool is an activity the family uses to bring them all together.

When that home goes on the market, and a potential buyer walks into the living room, what would you imagine would be their first reaction?  Could it be something like “How would our furniture fit in this living room?”

Even without a pool table, it’s often very difficult for many people to look beyond the personal contents of a home to see the potential for moving their family into it.  When you stage your home, one of the goals is to “de-personalize” your living spaces to give a potential buyer the opportunity to think about how they will use the home.

Home Staging:  The Numbers Prove It Is Your Best Choice

According to the International Association of Home Staging Professionals and Stagedhomes.com, on average, 95% of staged homes sell in 23 days or less. Statistics also show that home staging can increase a property’s value by 5-11% (RESA – Real Estate Staging Association), and that a home’s price is typically reduced by 1% for every month the home remains on the market (Zillow).  Using round numbers, let’s say a home was listed at $500,000 and took 4 months to sell.  The typical price reduction might be $20,000 or more for an unstaged home and a longer selling period versus a possible 5% increase in property value for a staged home which sells much faster. Moreover, the cost of maintaining an unstaged home on the market for longer may also be considerable if one factors in property taxes, mortgage payments, condo fees, etc.

Then you need to account for the fact that the longer the house is on the market, the harder it is to negotiate a selling price closer to listed price as buyers and their Agents will want to negotiate a much lower price so will often start lower than they normally would have for a home that was just newly listed. All this boils down to one fact: when a home doesn’t appear welcoming to buyers, it often sits on the market and goes through multiple price reductions.

As a seller, you have many choices available to maximize selling price, minimize selling time, and experience a more positive selling experience before you list your home so it’s important to consult with an experienced REALTOR® to explore the options available to you.  If you want to stage your home before it goes on the market to maximize selling price, your REALTOR® can recommend a home-stager for a complimentary consult. Some home-staging companies also have contractors available if your home needs some repairs or a quick paint job so that’s a huge benefit if you are too busy to coordinate all of this yourself.

Once you understand how beneficial staging is when you’re selling a home, you’ll find that home staging doesn’t have to be time-consuming or costly.

Look for the second blog next week about home staging – learn how to do your own home staging to maximize selling price. Our Feng Shui articles will also give you helpful tips in preparing your home for sale.

 Selling Calgary Group     Elke Babiuk
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